In this blog post, our focus will be on 7 key points of digital marketing to focus on in 2024.
It’s going to be 2024 in a bit and that means that old strategies, tactics, trends and every other thing you have and use in 2023 will be obsolete.
I particularly find it astounding when I see business owners creating new products, coming up with contemporary ideas, and even strategies for the new year while they are still in the soon-to-be-gone year.
You need to understand that in today’s digital age, the success of your business hinges on its ability to effectively navigate the online landscape.
You must be able to adapt your business to and embrace new digital marketing strategies if you really want to stay competitive.
With the growth of technology, many small business owners who fail to embrace new technology will fizzle out and we can already see that happening.
So the question is “What is your stand on this?”
Before we do a deep dive into this topic, I want to interest you a bit about a friend of mine who is a writer.
I mean this person practically has a book publishing and writing business and prides themselves (I’m using they so as to avoid giving gender cues) in their writing prowress.
But it will interest you to know that my erudite friend has a fetish for AI. Especially ChatGPT.
This blog post is not the place for ranting like this. You can subscribe to my Substack newsletters to read ridiculous stories in my industry.
I guess what I’m trying to say is whether you are a seasoned entrepreneur or just starting your business journey, understanding the fundamentals of digital marketing is essential.
You also need to keep in mind that the field is dynamic, and the landscape evolves every time.
By 2024, some key areas of digital marketing will evolve, forcing the current practices out of the market.
You need to keep your eyes peeled and be ready to pivot or change strategy as the case demands.
Having said that, let’s look at the 7 key points of digital marketing you need to focus on in 2024.
1.) Audience Personalization
Audience personalization is simply about tailoring your content, messages, and experiences to meet the specific needs and preferences of your target audience.
It involves using data and insights about your audience’s behavior, demographics, interests, and other relevant factors to create a more customized and targeted interaction.
This can only be possible when you know who your audience is and you conduct market research to identify their needs, desires, pain points, behaviours, etc.
You will also be able to craft marketing messages that evoke emotional responses and resonate with your target audience.
Look, if you want to triple engagement on your content, and multiply your reach, this is the best way to go.
So what strategy can help with this?
Personalized email campaigns, product recommendations, targeted advertising, etc.
2. Video Content Marketing
Video content will continue to dominate online content consumption.
Short-form videos, in particular, have gained popularity on mobile-centric platforms.
Social media platforms like Instagram and TikTok have made video become some sort of a criteria for success as an online business.
The rise of platforms like YouTube, TikTok, and Instagram have fueled the growth of video content consumption.
If you are not showing up with videos, you’ll gradually lose your audience.
It has been a dominant and engaging format across various online platforms, including social media, websites, and streaming services.
These platforms offer excellent opportunities for businesses to engage with their audience through video content.
Many social media platforms prioritize video content in their algorithms.
The truth is that video content is significantly more engaging and visually appealing than text or pictures.
Businesses and brands find video content effective for marketing purposes.
Product demonstrations, testimonials, and storytelling through video help build stronger connections with the audience.
3. Artificial Intelligence (AI)
You also need to start thinking of how you can integrate artificial intelligence into your business.
This is arguably one of the most important key points of digital marketing to focus on in 2024
Using AI moderately in your business can offer numerous advantages like increased efficiency and automation processes so that you can deliver better results.
Clearly define your business goals and objectives so that you can understand where AI can make a meaningful impact and contribute to achieving those objectives for you.
Then familiarize yourself with the different AI technologies, such as machine learning, natural language processing, automation, and so on.
Understand how these technologies can be applied to solve specific business problems.
Then the next thing is to start small. Begin with small, manageable AI projects that align with your business objectives.
This allows you to learn and iterate without overwhelming your resources.
If you don’t have in-house expertise, consider collaborating with AI experts or hiring professionals with AI knowledge.
This could involve hiring data scientists or working with external AI development teams.
Ensure that the AI solutions seamlessly integrate with your existing business systems and processes.
Train your team on how to use AI tools and integrate them into daily operations.
4. USER GENERATED CONTENT (UGC)
Encourage your audience to create and share content related to your brand.
Leveraging user-generated content (UGC) can be a powerful strategy for boosting engagement, building trust, and creating a sense of community around your online business.
UGC can enhance authenticity and build a sense of community around your products or services.
Prompt your customers to leave reviews on your website or third-party review platforms.
Positive reviews can influence potential customers and build credibility.
Establish a branded hashtag and encourage your customers to use it when sharing their experiences or photos related to your products or services on social media.
This makes it easier for you to discover and curate user-generated content.
Share customer success stories, testimonials, or experiences on your website and social media.
This not only showcases your products but also humanizes your brand.
Regularly curate and share the best user-generated content on your social media channels, website, or in marketing materials.
But note, always ask for permission before using user-generated content in your marketing efforts.
This helps you avoid legal issues and ensures that your customers are comfortable with their content being shared.
5. Mobile Optimization
Users will always access your websites and other online platforms through their mobile devices.
So in your business, start thinking about responsive designs.
Ensure your website is built with a responsive design that adapts to various screen sizes, including smartphones and tablets.
This ensures a consistent and user-friendly experience across devices.
It’s also one of the major key points of digital marketing that will be evolving in 2024.
Minimize the need for excessive scrolling and make sure that important information is readily accessible.
Mobile users often have slower internet connections, so optimize your website’s loading speed.
Compress images, minify code, and leverage browser caching to improve load times.
If you use WordPress, there are plugins that can help you achieve these.
There are tons of other things you can do; tailor your content for mobile consumption, use concise and scannable text, larger font sizes, and legible fonts.
Also, break up content into smaller sections and use descriptive headings. Check this post for how to plan your website content.
Regularly test your website across various devices, browsers, and operating systems to ensure a consistent and optimized experience for all users.
Regularly gather feedback, analyze user behavior, and stay informed about mobile trends to continually improve and adapt your mobile strategy for your online business.
It’s essential to stay updated with the latest industry trends and consumer preferences, as the digital landscape can evolve rapidly.
Keep an eye on emerging technologies, changes in user behavior, and platform developments to tailor your content strategy accordingly.
Also be ready to adapt your strategies based on emerging technologies and changes in consumer behavior.
Additionally, regularly assess the performance of your campaigns using analytics to refine your approach.