Building Core Values into Your Brand: 3 Actionable Steps for Content Creators

It’s 2025 and so you need to start thinking of building core values into your brand.

This is because, individuals, organizations, and platforms that last are those built on strong foundations.

As business owners and as creatives, we often only focus on engagement, platform growth, product sales, bookings and so on that we forget about what truly matters – the impact we are making.

We need to start thinking beyond numbers.

We need to know that what truly sets a brand apart is it’s foundation. The values upon which the business is built.

Using 3 actionable steps, I’ll be sharing with you how to build core values into your brand and create lasting impact.

1. Define & Share Your Core Values

The first step to take to build core values into your brand is to define those core values.

You will be building your business on these things so you must take out to to figure them out.

Start by asking yourself questions like these:

✅ What do I believe in and why?

✅ What have I done that has worked for me in the past?

✅ What was the major lesson I learned growing up that has shaped me into something good?

✅ What can people say about me that is similar?

✅ What do I think will help me grow and reach the next phase of my life?

When you have answered these questions, pick out the main message in these answers and let them form your values.

The truth is, your values will change or evolve as you grow older and more experienced.

The next step to take is to then define the core values for your business. Naturally, your personal core values will flow into business and form the values for your business.

But ultimately, your core values are the foundation of your brand. They influence your messaging, content, and the type of audience you attract.

So to define your business/brand values, take some time to reflect on these:

💡 What principles drive your work?

💡 What do you want your audience to associate with your brand?

💡 How do you want to make people feel through your content?

Once you have 3–5 values that resonate with you, share them.

You can start by creating carousels for your social media page, write a LinkedIn post on them, or film a YouTube video discussing what these values mean to you.

Don’t just stop there, begin to infuse these values into your communication, your delivery and even your work ethics. Let people see that what you claim you care about is actually what you care about.

2. Audit Your Content for Alignment

It’s one thing to define your values, but are they reflected in your content?

Go through your recent posts, videos, or blog articles and ask yourself:

💎 Does my content consistently reflect my core values?

💎 Am I speaking to my audience in a way that aligns with what I stand for?

💎 Are there gaps where I need to be more intentional?

If you notice a disconnect, now’s the time to refine your messaging.

For example, if excellence is part of your core values, your content style and visuals must reflect that in every way possible.

In the previous point, I spoke about sharing your core values on social media. Below is a picture of how I did it for my business

And this, too:

If you are not afraid to, share your core values on social media. That way, too many eyes will be on you and it’ll make it difficult for you to fumble.

So review your last 10 posts and assess whether they align with your values. If not, plan content that does.

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3. Engage with Like-Minded Communities

Your brand doesn’t exist in isolation.

If you want to strengthen your core values, you need to connect and engage with like-minded communities.

Connect with other business owners, creators, and audience that share similar values.

Comment on their content, collaborate with them however you can and create meaningful relationships.

When you surround yourself with people who reflect your brand values, you naturally attract an audience that resonates with your message.

Personally, I love Christian communities, and I love to be a part of small Bible study groups.

If you’re like me, look for a small group of friends and form a group to read books, share insights, and hold yourselves accountable to your values.

Community goes a long way.

Final Thoughts

Building a brand rooted in core values isn’t a one-time task, it’s an ongoing commitment.

By defining your values, ensuring alignment in your content, and connecting with like-minded communities, you create a brand that not only grows but also makes an impact.

What core values drive your brand? Let’s discuss in the comments!