don't manage your social media pages yourself by Fisayo Patrick

Here’s Why You Shouldn’t Manage Your Social Media Pages Yourself

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It’s really important that you know this: Don’t attempt to manage your social media pages yourself.

For the longest time, I have been saying this and I have said this to as many business owners as I possibly can.

Managing social media pages is the work of a professional social media manager, not you the business owner.

But unfortunately, many wouldn’t listen, instead, they go ahead and do so on their own and get stuck.

They then start looking for a social media manager that can get them out of the mess they put themselves into.

I get it, managing your social media pages yourself seem like a cost-effective solution, but the truth is, it often comes with hidden challenges that can hinder your business growth.

Let’s look at some of the reasons why you shouldn’t manage your social media pages yourself.

1. It Will Take a Lot of Your Time

manage your social media pages yourself

Incase you weren’t aware, social media management requires constant attention.

From creating compelling content (which includes ideation, storyboarding, filming, and editing), to engaging with audience, it’s a lot to handle.

Let me ask you a question: would you, as the owner of a growing business, rather spend your precious time crafting engaging posts, scheduling them for optimal times, and responding to comments?

Or, would you prefer to focus on gaining new clients, closing deals, and refining your business strategy?

There’s a lot to handle in the business, a lot of work needs to be done.

Work that ensures that you are making profit and accomplishing your business objectives.

By outsourcing your social media, you can allocate your time time to the high-impact activities in your business, activities that drive revenue and innovation, allowing you to maintain your energy and passion for your core business.

2. You May Lack the Necessary Skills

“Is it not just to post on Instagram?” is what a lot of people think social media management is.

But do you know how to plan and create content?

Can you create a calendar and schedule them on the platforms without making mistakes or getting confused?

Or better still, can you report analytics, do social media audit and come up with engagement strategies for the platforms?

Social media management is not as straightforward as it seems.

Effective management involves a mix of strategic thinking, creative content development, and analytical skills.

A skilled social media manager understands how he or she can help you craft targeted campaigns that resonates with your target audience.

They can create social media strategies that will align with platform algorithms.

This doesn’t sound like something you can do and even if you tried it, you may not get the right results.

Without the expertise of a skilled social media manager, you risk missing out on growth opportunities like optimizing your posts for SEO, leveraging hashtags effectively, or knowing when to post for maximum engagement.

This lack of knowledge could result in wasted time and resources and ultimately diminish your brand’s online presence.

RELATED: Social Media Manager: Freelance, In-House or Agency Owner

3. You May Have Limited Creative Input

Please understand me properly, you are the owner of the business and you have the picture in your mind of how you want your brand to be represented on social media.

So you may be tempted to handle it by yourself, which is not bad in itself.

In fact, at first, you will do the bulk of the work by yourself because you don’t have the budget for social media management.

But your business will get to a point where it needs your input in other vital areas, when that time comes, you’d better outsource (or even higher an in-house).

A social media manager brings fresh, innovative ideas to your content strategy.

They stay updated on trends, and know how to incorporate them into your brand’s messaging.

Without their input, your content may become repetitive and fail to capture your audience’s attention.

Moreover, a professional can utilize various content formats, such as videos, polls, and live sessions to create engaging and diverse content that resonates with different segments of your audience.

This creative approach can enhance your brand’s visibility and make your messaging more impactful.

4. It Will Overwhelm You Quickly

manage your social media pages yourself

Managing social media pages involves keeping up with the fast-paced world of trends, algorithm changes, and platform-specific strategies.

As a business owner managing your social media pages yourself, juggling these responsibilities can quickly lead to burnout, a affecting the quality of your content.

But that’s not the only thing that gets affected, your mental health also gets affected and you cannot run a business properly if you’re in that state.

The stress of trying to stay relevant can hinder your creativity and reduce the effectiveness of your messaging.

By outsourcing this task, you can focus on what truly matters: your business vision, client relationships, and growth opportunities, ensuring you maintain a positive and productive mindset.

So don’t attempt to manage your social media pages yourself, consider handing over the reins to a professional.

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      Conclusion + Goodies

      After reading this blog post, if you decide that you can handle managing your social media pages by yourself, then it’s no problem at all.

      You can always rely on my updates here on this blog and on my YouTube channel for relevant information that will guide you.

      But if not, if you want the help and expertise of a skilled social media manager while you kick back and relax for a fraction of what it originally costs, then the starter social media package is your best bet.

      Once you sign up, for the next 3 months, you get to fold your arms while we do all the hard work for you.

      And of course, we’ll walk you through our process and steps to keep you updated.

      Is this something you are willing to sign up for? Send me an email on fisayopatrick@gmail.com or a DM on Instagram

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