A few weeks ago, I opened my email to read a newsletter that I had subscribed to months before, but as soon as I started to read, I hit a wall.
It sounded super robotic with tons of grammar and technical languages so much that I immediately knew that it was written with ChatGPT.
It’s such a delight to have Artificial Intelligence do a ton of work for us, especially in creating written content, but it is important that we humanize these ChatGPT content.
There are tons of blog posts, social media copies, and web copies out there that are brilliantly written by artificial intelligence but are lacking one thing – Personality.
They do not in any way sound like they were written for human beings to consume.
The person who sent the newsletter is a social media management coach who produces really beautiful content on all her platforms.
I have received emails from her numerous times and I always read to the end because of the touch of the uniqueness she adds to it.
One thing I loved about her newsletters is that she adds a lot of personal stories and she lets you know that it is not all roses and perfumes like most people portray on their social media.
For me, that was really cool. But this time, it was not giving off that vibe.
I have used ChatGPT to generate articles, captions, and even scripts for my YouTube videos and I’ve found that it’s almost too robotic and it sometimes may be inaccurate.
So whenever it generates content for me, I pick it up and rewrite it in my brand voice and with a lot of research to back up what it’s throwing out to me.
I have used it many times too often so as I started reading the newsletter, I knew at that moment that she wasn’t the one talking to me.
This is someone I have read from countless times, watched her videos, and heard her speak, so when I couldn’t feel her personality in the letter, I closed it up.
In this article, we are going to be looking at how to humanize our pieces so that they resonate with our target audience because for us writers, our readers are very important and it matters that they feel like we get them.
But before we get into it, I just want to say that the possibilities of Artificial Intelligence are enormous and astronomical.
They can help us achieve so much more in so much less time.
But, we still need to include our humanity in the content that it helps us to create.
Whether we write articles, blog posts, web copies, or newsletters, we must ensure that Artificial Intelligence doesn’t dilute our brand voice and make our content read like a Ph.D. project.
So with that said, how can you humanize your ChatGPT content?
If you want, you can watch the video that I made on the same topic below.
1. Infuse Your Personality
Your audience should not be able to tell that you used Artificial Intelligence to generate that content, like I was able to instantly tell as I read that newsletter.
In fact, they shouldn’t even begin to contemplate whether it was you or AI at all.
Your pieces should be written the way it had always been written, the way they have been used to.
It should come across to them as you, whether you used AI or not.
Chances are people already know your brand voice, how you speak, what you say, and all, so if they’re reading a 500-word copy from you and they can’t spot your lingua, it’ll feel strange to them.
At least that was how I felt while I read the newsletter.
I don’t know what a Ph.D. document looks like but it felt like I was reading one.
I even scanned the letter to see if I would catch any natural language that she uses in her copies but there were none.
Endeavour to pick up that content and re-write it. This way, you can use a lot of casual language and remove ambiguous words.
Communicate to your audience in the casual language that you use daily, the one they already understand.
Even though it is written by AI, it should still be on brand.
If you want to humanize your ChatGPT content, infuse your personality into it.
2. Infuse Empathy
There are many AI tools that have been programmed to have empathy, but so far, I don’t think ChatGPT can generate articles with the infusion of empathy. Not yet at least.
But since you already know your target audience, since you know what their pain points are, what they struggle with on a daily basis, you want to re-write it with a lot of empathy.
Writing with empathy is about writing from the audience’s perspectives. In a way that shows that you understand their struggles.
This is one of the reasons why I opted for the lady’s newsletters in the first place.
She would write like she lived with me and understood what I was going through as a creative entrepreneur.
Another way to write with empathy is to write in a conversational way.
Write to your audience the way you would speak to them when you meet with them face to face or when you’re speaking to them on video.
ChatGPT inspired content will make your content sound formal, you want to determine where you want the formal tone to show up and where you want your friendly, casual tone to show up.
And since psycopaths lack empathy, you do not want to come across as one.
Just re-write that peice and let it sound like you are talking to your buddy.
3. Check and Change the Grammar
Don’t get too excited. Just because it was written by AI doesn’t mean there won’t be spelling mistakes and wrong vocabulary.
You’ll be shocked to find out that Artificial Intelligence can commit blunders as well as human beings.
Sometimes, it writes a sentence and that sentence is just flat-out wrong, grammatically.
A machine may have written the text, but a human being is going to consume it and you don’t want to sound like a 12-yeard old who’s still struggling with spellings.
So, the content should sound natural and flow smoothly.
ChatGPT may also misuse prepositions so you want to be careful.
4. Do a Series of Fact-Checking
If you log into ChatGPT, you would see a caveat that says “…may occasionally generate incorrect information”
See below.
What this means is that you cannot totally depend on its answers, you still need to fact-check.
It also has more caveat as you can see in the image. They literally have all the caveats in one place.
Sometimes the source for the facts it’s giving you is flat-out wrong, you want to do a lot of fact-checking before publishing.
How can you do this? Copy and paste that data into Google and see what you find, revert to books, magazines, and newspapers, or just call up the parties involved, if you can.
When you’ve gotten your facts right, you can confidently quote reputable sources in your write ups as many veteran writers do.
Always ensure that you are providing accurate information all the time so that you can build credibility.
5. Use a Lot of Stories
I told a story at the begining of this blog post.
The incident that I mentioned in the story was what prompted this article and the video I created on it.
Storytelling is a very powerful skill that will give more context to your writing. Artificial Intelligence can’t do that just yet.
When you infuse storytelling into your content, you are able to communicate your message better because people relate very well to stories.
I have a Substack platform where all I do is just tell stories and it’s growing rapidly. You might want to sign on too.
Stories give more context to your writing and they make it flow more naturally.
People will remember a story because they see themselves in the narrative.
After ChatGPT has generated that content for you, the best way to add your personality or humanity to it is to include storytelling.
Storytelling is a powerful tool for engagement and reputation building. Infusing them into your pieces will help you to humanize your ChatGPT content.
People will get a feel of what it means to be you and to do what you do.
When you harness the power of storytelling, you’ll be able to captivate your audience, evoke emotions and create a connection that lasts.
As of now, ChatGPT cannot replicate the full experience of storytelling, it needs a human storyteller to do that.
That’s where you come in.
You need to pick up that content from AI and then include a story that is tailored to your audience to create a much more interactive experience.
Infusing stories into your pieces have the power to keep your audience hooked and encourage them to interact with your brand.
So, whether you have AI’s help or you go at it alone, include storytelling into your piece and humanize your ChatGPT content.
Conclusion
Transform your ChatGPT-inspired piece of content into a high-quality piece of content that has your brand voice and emotionally appeals to your audience.
Don’t just copy from AI and throw out to your audience, humanize it by letting your personality shine through.
As for the owner of the newsletter that I received, I hope she realizes how important it is to humanize her newsletters and get her readers back on board.
Before you go, check out my previous blog post on HOW TO GROW YOUR ONLINE BUSINESS WITHOUT A TEAM